In 2010-2011, I held two ten-week classes here in Mid-Coast Maine called “Fireball Marketing.” Both were packed full of small business owners who wanted to learn how to get more media attention, be more social media savvy, and grow their businesses.
That’s exactly what we did. And we did it through community-building. Fireball Marketing is based on the idea that a successful good or service is one which serves the community, and that building community is at the heart of what we *should* be doing. That should be obvious in the case of musicians, who need audiences, fans, and friends.
In 2013, we’ll bring back an intensive Fireball Marketing training over two full-day sessions, for twenty Maine musicians. Participants will create the format based on their needs – from touring logistics, CD production, branding, social media, and media relations, among others.
We’ll bring in local experts – nationally-known musicians, graphic designers, social media experts, and music promoters. And I’ll offer free individual consulting over a period of four weeks to all participants. Interested? Send an email to firstname.lastname@example.org, and you’ll be first to know when the dates are announced.
The original announcement page is below:
10-week class Wednesdays 7-9pm In Bath. Starts Jan. 19th, first class free!
Fireball Marketing is all about the hard skills to grow your small business or non-profit while using tools that save you time and energy.
The most successful marketers rise above the fray by listening, then determining how to be of service to their community – and that’s what we’ll do.
We’ll create and maintain a press database:
print, radio, TV, and online – that you’ll get to keep for your own business.
We’ll work social media; Twitter, Facebook, calendar aggregators, blogs, and RSS.
We’ll do graphic design for print and web; picture sizing and effective copywriting.
We’ll connect you to the best business resources available in Mid-coast Maine.
From the last class:
“Yes, I’d recommend this class. Randall knows a great deal about marketing and social media. I leave the class more focused on what needs to be done for my business.”
“Randall is a wealth of information on many aspects of marketing and freely shares his knowledge both in and out of class.”
“Randall is one smart dude. We really appreciated his ability to use social media marketing techniques to market just about any kind of business.”
“Randall was able to teach skills, but also able to share his enthusiasm for social media and personal/business development. His excitement for the field and the ideas of those coming to the group was contagious. He makes social media fun.”
“One of the best things about the class was meeting and getting to know my fellow classmates. During the sessions we divided the work by areas of interest and shared results with each other. We covered more marketing territory using this method.”
“Wherever Randall goes, he leaves a lasting impression. He knows a great deal about marketing and social media as well as how to apply them in several different marketing areas; whether you make art, clothes, sculptures, or work with youth, he knows how to target them.”