Gretchen Henn notes… on Gretchen Henn Notes Nov 1… Working notes Feb. 2… on Marketing Plans – r… Intro class tonight!… on Marketing Plans – r… See yous tomorrow! |… on Fireball Remote: full! howard nannen on Gretchen Henn Notes Nov 1…
Monthly Archives: July 2010
fireball marketing is:
contemporary integrated better-practice community building.
Used to be, marketers had a product to sell, and tried to get people to buy it.
Everybody was shouting, “BUY MY WIDGET!” “BEST WIDGET AROUND!” They paid for focus groups in the most appropriate cities, took out television commercials in the finest media markets, ordered their ad agencies to conceive glossy magazine spreads, plastered the highways with billboards, and then took to sending direct mail, email, internet banner ads and lots more yadayadayada. Continue reading
Here’s a short overview video I made for you about the class, the whys and wherefores. Continue reading