Category Archives: About the Class
Marketing Plans – resources
A marketing plan is great – it’s a piece of your overall strategy. In the old days, it was a big fat deal. Now it’s still a big fat deal, but it doesn’t necessarily need to be formal and stuffy. … Continue reading
The beginnings of a class agenda
(The email that I just wrote to Harriet Mosher, Five Rivers Arts Alliance Director.)
Harriet,
We’re up to 13 confirmed and 4 maybes for the Fireball Marketing class now, I’m pretty sure we’ll get to 20.
In the next few weeks, I’ll write more with ideas for moving forward, but basically: Continue reading
The power of community
A few days ago, a prospective participant was asking more details about the program. “Sounds like you’re making a great model,” she said, “but I really need specifics – to meet the people in Bath that we need to collaborate with.” Continue reading
An open letter to Senator Goodall
Senator, One year ago, we moved to Bath – two touring musicians who love Maine and wanted to start a family here. One contribution that I’d like to make in Bath and the midcoast is helping folks create value for … Continue reading
Finances, and creating work for onesself
In the interest of transparency, here’s a little form-and-content post on how this Fireball Marketing class came to be.
William Shuttleworth was the original impetus, back when his plan was to make Morse High Auditorium a new performing arts center in Bath. That’s where we started. Continue reading
The new email blast.
Signs went up today. I got two calls – very encouraging. Had a great meeting with Carolyn Lockwood, and really appreciated her straight-shooting feedback.
The email is below, for information.
Subject: Fireball Marketing – Is this workshop for you? Continue reading
The skizzy
fireball marketing is:
contemporary integrated better-practice community building.
Used to be, marketers had a product to sell, and tried to get people to buy it.
Everybody was shouting, “BUY MY WIDGET!” “BEST WIDGET AROUND!” They paid for focus groups in the most appropriate cities, took out television commercials in the finest media markets, ordered their ad agencies to conceive glossy magazine spreads, plastered the highways with billboards, and then took to sending direct mail, email, internet banner ads and lots more yadayadayada. Continue reading
a video.
Here’s a short overview video I made for you about the class, the whys and wherefores. Continue reading
Fireball Marketing: background
Technology is bringing rapid change – and with it, new sets of rules. This course is based on several assumptions: – Income models are changing rapidly, and therefore so must relationships. Companies just aren’t making money the same way they … Continue reading
